Elections – Treat For Trade
An election in India is one of the unpredictable every processes, as political party, except the ruling one is waiting for this chance to dance upon. In these scenarios contestants and political parties are busy canvassing and so run short of time to look after the election campaign and this is the movement when they require the professional help to take care of their task and the same is provided through the backbone of Indian economy that is SME industry.
The Election Commission of India launched the India International Institute of Democracy and Election Management, IIDEM in New Delhi which is an advanced resource centre of learning, research, training and extension for participatory democracy and election management. The institute is set to be a national and international hub for exchange of good practices in election management. The institute will work towards the goal to enhance the potential and capacity of the Election Commission and its officials in carrying out their mandate and functions in a more effective and professional manner. It carries the goal of meticulous, accurate, voter friendly implementation of election processes by committed, competent, credible and skilled managers and associated groups.
Fighting elections in India has become extremely expensive. While limits of the candidates' spending were established, the law did not set limits on the expense of political parties themselves, as the Constitution of India did not recognize the 'Political Party' as a formal entity at that time because political parties had no defined role to play, either in the elections or in the formation of government, but now the time has come wherein the financial transparency is required thus Income Tax Act was amended in 1979 requiring political parties to file income tax returns every year.
The tax law allowed a political party to claim full exemption from income tax for a variety of sources of income including voluntary contributions received from any person provided the party maintained books of accounts, recorded details of all voluntary contributions and got their books audited.
The outsourcing Election Management Services thus comes in to picture and provide phenomenal scope of revenue generation for the SME industry in the form of below mentioned service providers:
Types of Services
Accounting Assistance
Financial Accounting or Book Keeping is one of the prime services during elections nowadays. Setting up an internal accounting department is not worthy and also requires lot of time, thus it is better to outsource it to a professional accounting outsourcing firm.
The Clients can utilize more time to concentrate on election campaign. as it has dedicated accountants to handle there accounts and the most important aspect is that it has advance infrastructure to perform the accounting task.
Various services through these SME’s include Election campaign accounting , Preparation of income and expenditure statement , Generation of election accounting reports, Preparation of trial balance , Expense management report , Election administration accounting etc.
The service is provided directly through the aviation companies or through the coordination of the PR Companies engaged with the respective political party contestant. The political rallies and the attendance of the mass leader to those political rallies play vital role in the victory of any political party. To ensure the presence at every possible event the leaders have to utilize some niche services during this crucial movement of elections which is the bright source of revenue generation for SME’.
As elections is a big event in India and there is increasing demand for air charters - both rotor wing helicopters and fixed wing aircrafts. The aviation industry strives hard to provide the best possible services to all agency and political parties involved in the upcoming elections. The aircrafts are made available all over the country from any rural location to any top notch event location.
Election Management Software development
Current Election Management in India has problems like Voters list are inadequate , No contact info available in the lists , Non updated Voter Lists are used repeatedly due to frequent elections in Indian democracy and majority of election campaign is done offline.
The software development SME’s drop in to the scenario to provide below mentioned benefits.
A) They provide end-to-end election management services.
B) These companies have voters lists all across Metro and rural areas.
C) They provide right mix of online and offline services for the best response.
D) Web based application accessed by multiple persons at a time.
E) Customized Reports with pie and bar charts.
F) Reports classified using gender, age and native distribution.
PR and Media Agencies
Media is an important feature of democratic politics. Elections become the medium through which the collective political approach is forged at the anvil of public opinion with the help of the media. It helps on an ongoing basis by involving the masses in the democratic process by providing much needed feedback on the government's functioning. Since independence, political awareness of the people has been steadily maturing.
Recognition of the necessity of party politics, elections, local political processes have been more firmly established than five decades ago. The media plays a vital role in providing the information required by the government, political parties and the people, to make intelligent and informed decisions.
As per the research earlier and by the expert views, Publicity management constitutes a vital and critical part of election campaigning today. Politics has become a theatre where image matters. Image construction needs professional management. Political parties now take the help of professional agencies (advertising firms, etc) to build their image. The language of the posters, slogans etc, all are managed by these professional agencies.
A leader has to be properly dressed and speak with a proper accent. The electronic media encourages publicity and prominence to the politicians. The electronic media has wider coverage than the print media in India. Villages which do not have roads, primary schools, post offices etc, abound with TV sets. Television helps in building the image of a politician on a national scale. The movement of the camera can add a dimension to a story.
Call Center for Voters and Party Workers:
Call centers during the time of election is a new development in field of Canvassing for the contestants, which provides the benefits and services like mobilization of Party Workers which means the meeting for party workers would be organized to mobilize for the election. The company tries to increase the strength of our party workers as much as possible through the data of mobile numbers utilized.
Target Campaigning is responsibility of around specified houses would be given to each and every party worker for getting out the votes in favor. They will not be responsible for only getting out the votes but also be responsible for advertisement in those houses and creating a wave in favor of the client.
SMS – A known and effective election campaign
SMS could be the politician's new poll brahmastra: Short Messaging Service is all set to rock propaganda vehicle in the coming elections in India. These SME‘s provide service to election candidates to reach out to lakhs and lakhs of voters simultaneously and is
also considered to be the cost effective medium due to the easy availability of the mobile number database.
Bluetooth pushers
If you walk into a shopping mall in with your Bluetooth reception turned on, don’t be surprised if you receive a request to download a message from any political party. The parties have now strategically placed Bluetooth pushers in high footfall areas such as malls, so people can download messages, pictures and caller tunes from the contestant on their mobile phones. With the boom in the field of media options & technology interaction between the leaders & voters has become the primary channel of communication. The contestant is dependent upon these SME’s providing various services.
All the above factors encouraging the SME sector display the excitement around this election is being generated by the sector rapidly and with utmost professional manner which ensures that SME sector is all set in making changes and broadcasting their ideas to the world. In fact, in this election, SME’s have created awareness and have generated enough interest among the masses for them to get out and vote the right candidate, while few of them have come forward to bring about more transparency and accountability in the electoral system by providing information about the contestants that was earlier not so easy to access.
All these developments and opportunities, if combined and sustained with a sensible blend of responsibility and optimum utilization of resources with the recognition of democratic Power we are sure to bring about a sea change in Indian democracy.
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